|
I have a pretty rad day job. I do in-theater marketing for the largest studio (by market share) in Hollywood, a studio that also happens to be on one of the most successful runs of films in the history of the movie business. Not a bad gig at all. There are a lot cool things about my job, but one of my favorite roles if finding and working with artist from around the world to commission custom art in support of a film. We do this because while we have the best creative print team in the business (my humble opinion), sometimes we’re limited on the amount of marketing art available, or we decide that want something that looks different from anything else we are doing in our campaign. That’s when we commission a piece of art. We call it “fan art” but the artists we use are professional, who also happen to be fans. My job is to find the artist, negotiate the terms, and give feedback on the piece from concept to completion. All creative must get approved by our marketing execs and by filmmakers, so I liaison between the studio and the artist until everyone is happy with the art and we can share it with the world. To find the artists, sometimes I work with curators of the fan art. I have a great relationship with Poster Posse (posterposse.com) who has introduced us to some great talent over the years. Sometimes we find an artist online and reach out directly to him or her. Here is a selection of some of my favorite pieces from the past couple years. I hope you enjoy them as much as I do.   Captain America: Civil War Artist: Matt Ferguson - UK http://www.cakesandcomics.com/ IG: mattfergusonartist  Thor: Ragnarok Artist: Jackie Huang - Los Angeles http://jackiehuang.com/ IG: jackiehuangstudios Note: This was a paper cut piece  
0 Comments
Leave a Reply. |
AuthorA WRITER AND TRAVELER KEEPING THE FAITH IN LOS ANGELES Subjects
All
Archives
August 2022
© 2022
|
RSS Feed